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Our Story

Al Wefag’s development began in 1968 in the heart of old Jeddah. It started as a traditional wholesale shop. Today Al Wefag is one of the largest & leading FMCG Confectionery distributor & manufacturers of food snacking products in Saudi Arabia.

1968

Alwefag Company Started

Al Wefag's journey began in 1968 in the heart of old Jeddah. It started as a traditional wholesale shop.

1987

Borgat® First Product

Moments filled with joy are the essence of the journey that brought Borgate to life as our first ever private brand.

1995

Dandormah® Was Born

Dandormah® came to life offering delicious and tangy ice popsicles produced inside our very own factory located in Jeddah

2012

Lollipop Unit Started

Al Wefaq started to produce lollipops in its factory with exciting shapes and flavors.

2014

Haweek® Was Born

The name Haweek® has been inspired by the art of weaving. The brand offers a range of products including crackers, wafers, and Biscuits,

2017

New Wefag Headquarters

We moved to our new headquarters in Jeddah, where we bring new products and ideas to life, bringing happiness to millions of families in the kingdom and beyond.

2022

Marshmallows Was Born

For the first time ever, Al Wefag started to produce marshmallows in it's factory with delicious and unique flavors

The Story Continues...