Al Wefag reaches out to every Saudi consumer, through an expansive network of 11 branches and strong, dedicated Sales team. Retail distribution fleet is continuously upgraded and expanded to serve efficiently all channels from supermarkets to neighborhood groceries. Al Wefag brands are there to be enjoyed everyday, everywhere.
Dandormah and Borgat are also making its name outside the Kingdom as they are being enjoyed in more than 20 countries and counting, spanning from Middle East to Africa.
We put weight on reach and visibility. Our distribution team has mastered not only the skill of distribution but likewise the art of merchandising, which has drawn maximum in-store presence and consumer attention to our brands. Al Wefag’s creative in-store initiative and display techniques are brand building force to reckon with, admired by competition.
Distribute your brand
Al Wefag is privileged to represent distinguished companies for confectionery and biscuits across the globe. In true stewardship we contributed significantly in developing our partners’ brands through well-conceived and coordinated marketing strategies and initiatives, to a point where Saudi Arabia has turned out to be the one of the biggest export markets for their brand. Our winning feature comes from our strong distribution clout in the Kingdom coupled with our strategic and tactical marketing knowhow. Our key success factor is ensuring that your brand sustains growth via strong in-store visibility as well as engaging go-to-market efforts from our dynamic and driven team.
Al Wefag is privileged to represent distinguished companies for confectionery and biscuits across the globe. In true partnership we contributed significantly in developing their brands through well conceived and coordinated marketing strategies and initiatives.