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OUR STORY

Al Wefag’s development began in 1968 in the heart of old Jeddah. It started as a traditional wholesale shop. Today Al Wefag is one of the largest & leading FMCG Confectionery distributor & manufacturers of food snacking products in Saudi Arabia.
COMPANY
ESTABLISHED

1968

BORGAT
FIRST SKU

1987

DANDORMAH
WAS BORN

1995

LOLLIPOP
UNIT STARTED

2012

HAWEEK
WAS BORN

2014

NEW WEFAG
HEADQUARTERS

2017

HAKAWI
WAS BORN

2019

40+

Years of Experience

200+
Sales Team
120+
Distribution Trucks
0
Branches
500+
Point of Sales

Distribution Strength

We continuously keep expanding and upgrading our strong distribution fleet to efficiently serve all the channels of trade on time.

Our Network

Al Wefag reaches out to every consumer through a strong network branches and dedicated team of sales and merchandising. We have a strong network of branches with dedicated sales and merchandising teams to ensure our products reach to every consumer across Saudi Arabia.

Wide Offerings

Al Wefag offers an assortment of snacking products in a wide array of flavors, colors, shapes, and forms – all in a ready-to-eat format that is of superior taste and quality, either skillfully produced & sourced from the best companies worldwide.

IT Systems

Our IT system is powered by Oracle infrastructure. Our work environment has been engineered with up-to-date technology applications such as Sales Buzz, Business Intelligence, and ERP Control Systems.

BRANDS

Sugar Confectionery
Biscuits & Chocolate
Cool Desserts
Beverages
Nuts & Snacks

NEWS & EVENTS

International Coffee and Chocolate Exhibition

Food Africa

ISM Cologne

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PARTNERS

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